His first collection, for AW18, told the story of his own sexual awakening. Mapplethorpe’s story, he says, mirrored his own: “My first collection was a coming out story, a coming of age story.” The 2017 show featured a breadcrumb trail of personal items, including his boyfriend’s Paul Smith jumper and pants inspired by the lace-up trousers on the cover of Christina Aguilera’s Stripped (a childhood favourite). In de Saint Sernin’s hands, the New Sexy is fluid and feminine (see also Thom Browne’s codpiece, paired with tennis skirts and kilts, and Owens’s deep V with Larry Legaspi-style stacked space heels). But while working at Balmain he read Patti Smith’s Just Kids, the tale of her love affair with Robert Mapplethorpe, which moved him. While the dominant ideal of male sexuality might be Love Island-style hench, a louche, slinky look is raising eyebrows in fashion, • Read more from the spring/summer 2020 edition of The Fashion, our biannual style supplement. In Paris, the young designer is fighting against the frumpiness and sloppiness associated with sportswear. A detox was in order. “To de-Balmainise.”, This involved going from something spangly and loud to an aesthetic that feels introverted and autobiographical. Another featured a long leather jacket worn with black ballet shoes and a lace-up jockstrap, a callback to Dirty Mind-era Prince. “I love the idea of men being allowed to enhance their bodies, the same way women can,” he says. After just two seasons, the label was nominated for the 2018 edition of the LVMH prize. While de Saint Sernin is a millennial, he has precedents in eras in which male sexuality was more nuanced than the current dominant ideal, with the hench young men seen by the Love Island pool or on the treadmill at your local gym. View: View: All people in this campaign: Ludovic de Saint Sernin - Designer; Simon B. Morch - Art Director; Tom Van Dorpe - Fashion Editor/Stylist; Piotr Chamier - Casting Director; Ottawa Kwami - Model; In this picture: Ottawa Kwami. Vogue reported that a woman in the audience squeaked, “Oh my goodness” as he sauntered past. Explore the looks, models, and beauty from the Ludovic De Saint Sernin Autumn/Winter 2020 Menswear show in Paris on 19 January 2020 Our adored Ludovic de Saint Sernin has just announced his first-ever jewelry collection and we couldn’t be more excited about it! All rights reserved. “Push-up bras are common for girls and nothing to be ashamed of, but enhancing underwear for males is still shamed upon.”, De Saint Sernin’s structurally complex underwear has become a trademark, the slow sensuality of his laced-up pieces and cut-out tops leading the way of the New Sexy. The art director for this campaign is Simon B. Morch, styling from Tom Van Dorpe, casting direction by Piotr Chamier and hair stylist is Olivier Noraz. De Saint Sernin’s love of drapey, balletic clothes that accentuate the body is infectious. His menswear vision, he says, is a “realisation of my fantasy guy. Paris-based designer Ludovic de Saint Sernin cut his teeth as an embellishment expert at Balmain for two years before founding his namesake label in 2017. Réalisation / Image : Théodore Hugonnier Direction Artistique : Ludovic de Saint Sernin Assisté par Ignacio Munoz Scénario : Candy Hagedorn & TH Design Sonore : Lukas Heerich Production : Ting Ting Nong 1er AC : Léo Servant 2ème AC : Paul Godeau. Like Gucci’s Alessandro Michele, with his androgynous models in blouses, de Saint Sernin harks back to this more permissive idea of how a sexy man looks. Avec le soutien de la Fédération française de la Haute Couture et de la Mode. Jason Derulo’s in-your-face Instagram posts. I love the idea of not being in your face too much, returning to elegance but through sexuality and sensuality.”, The New Sexy lies in stark contrast to the not-so-subtle sexual sloganeering of Liam Payne in Hugo Boss or Jason Derulo’s in-your-face Instagram posts. The star of the show on whom the storyline took form was a metallic broken heart plate worn by de Saint Sernin’s muse Fernando Lindez. © 2020 Guardian News & Media Limited or its affiliated companies. Ludovic de Saint Sernin only swears by the carnal pleasures of life as far as his universe is concerned. Welcome to menswear’s New Sexy. For too long, fashion had forgotten that men too can be sexual beings. Ludovic de Saint Sernin Jewelry at Stylight: Best sellers at USD $250.00+ 14 products in stock Variety of styles & colors » Shop now! After internships at Dior and Yves Saint Laurent, he landed a job at the luxe, Kardashian-beloved Balmain label which he enjoyed but “aesthetically, I wasn’t satisfied”. Should one be brave enough, Swarovski crystals spider webs top dazzling onto the body to make an ex-lover cry. Traditionally conservative in how much flesh it exposes, menswear has now hoisted itself on to the podium, wearing tassels and dipped in Vaseline, and announced a new era that is soft focus and tight fitting. “I had to get away from the glitz and glamour,” he says. “Even if you are wearing less clothing, it doesn’t mean you are less serious,” de Saint Sernin says. Elsewhere, tops cut asymmetrically to show off one’s body — they’ve become staples. “I want to celebrate the body, whether that’s by being dressed or undressed.”. VTEEN magazine - Fashion, Lifestyle, Culture Digital & Biannual print menswear magazine, founded in 2008. Ludovic de Saint Sernin - BoF - The Business of Fashion ... #BoFW The AW20 collection follows the brand’s narrative in the most linear way. Sex is a primal instinct and getting dressed has a lot to do with getting undressed. “It’s important to remind ourselves that male sexuality is part of the spectrum and should be celebrated.”, Available for everyone, funded by readers. The big coats with dropped shoulders, the white trench-coat that caught Amanda Lear’s eye, and the leather trousers are a lot more believable within a brick-and-mortar setting. Ludovic de Saint Sernin has released its Spring 2021 collection named E-Boy, staying true to the sexiness, youth, and hedonism of the brand. A throwback to the gay bathhouse era of the 70s, the video went viral. In Paris, the young designer is fighting against the frumpiness and sloppiness associated with sportswear. Ludovic de Saint Sernin présente ''Do you love me?'' Ludovic de Saint Sernin Ludovic de Saint Sernin F/W 2020 Jewelry Campaign Source: ludovicdesaintsernin.com Published: July 2020. The snatches of flesh in his shows are both a come-on and unsettling with their mise en scènes and youthful suggestiveness. “I grew up straight and was in love with a girl for the longest time,” he says. I was so interested in the fact he was exploring his sexuality through photography.”. “Nudity is a big part of my life,” he says. The collection, Wet’N’Wild, was both sensual and minimalist, featuring organza suits and vest tops, short shorts and chest-baring shirts, worn by lissome, youthful-looking models. Our adored Ludovic de Saint Sernin has just announced his first-ever jewelry collection and we couldn’t be more excited about it! As well as going beneath his consciousness, the designer also went beneath the clothes. Credits for this picture: Ludovic de Saint Sernin (Designer), Bruno Staub (Photographer), Simon B. Morch (Art Director), Piotr Chamier (Casting Director) In this picture: Braien Vaiksaar, Eliot Moles le Bailly. For too long, fashion had forgotten that men too can be sexual beings. Ludovic de Saint Sernin only swears by the carnal pleasures of life as far as his universe is concerned. Leading the strut is 29-year-old Ludovic de Saint Sernin, who has quickly become a name to know, thanks to a now-infamous moment in his SS20 show when he sent a model down the catwalk wearing only a white towel. Friends with Rick Owens and Balmain’s Olivier Rousteing, he’s brought back some X-rated classics such as the bulge, the codpiece, the jockstrap, the deep V and the bum cleavage, and it’s making us feel… chilly. De Saint Sernin had an itinerant childhood; he was born in Belgium, moved to Africa when he was two, then to Paris at eight (“When I arrived, I was the only white boy in my class and I didn’t know I was white. Languid and suggestive, it is like stepping into an illusion. He felt removed from the women’s fashion he was studying at college: “I wasn’t thinking of fashion as something I could wear. “He was in love with her but he had a curiosity to see guys and it turned out he was gay. Sex is a primal instinct and getting dressed has a lot to do with getting undressed. Instead of a sexual sledgehammer, it is slight, intense and makes a point. Think of Jagger and Hendrix in louche silks in the 60s, Bowie as Aladdin Sane, or Prince naked, sitting in a flower on the front of Lovesexy in 1988. One key look was a pair of baby blue corduroy popper trousers, opened, banana-like, to reveal matching briefs with silver buttons. The gorgeous Ottawa Kwami is the face for the collection’s campaign, perfectly showing the collection in a perfect photoshoot, showcasing the collection’s essence. Less about Tom of Finland beefcake archetypes and more lithe and voyeuristic, de Saint Sernin calls his aesthetic “desire, but at a distance” and it mixes the homoerotic with a touch of surrealism. Taking inspiration from artists like Robert Mapplethorpe, de Saint Sernin uses clothing to explore facets of gay sexuality. It was like my Lindsay Lohan in Mean Girls moment”) and his interest in fashion began slowly, “watching Yves Saint Laurent and Dior shows on VHS”. It was a fantasy,” he recalls. If the brand’s online store only offers a series of of kinky underwear, retailers will be able to order the clothes. The gorgeous Ottawa Kwami is the face for the collection’s campaign, perfectly showing the collection in a perfect photoshoot, showcasing the collection’s essence.. Ludovic de Saint Sernin’s appeal is found in the way he totally owns and believes in a liberated —whether heartbreaker or heartbroken— young man. Leading the strut is 29-year-old Ludovic de Saint Sernin, who has quickly become a name to know, thanks to a now-infamous moment in his SS20 show when he sent a … Each... Ludovic de Saint Sernin @ludovicdesaintsernin Fall-Winter 2020 runway show in Paris Fashion Week, Ludovic de Saint Sernin @ludovicdesaintsernin Spring-Summer 2020 campaign with Loris Mascarel by Willy Vanderperre @willyvanderperre. The French designer Ludovic de Saint Sernin has just launched a beautiful swimwear collection, featuring seven different colors of the Eyelet Swim Briefs.

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